ROFlow replaces 5–7 paid tools with a single AI-native platform for 273,000+ U.S. auto repair shops. Software and payments in one merchant application — one vendor, one bill.
The U.S. automotive aftermarket generates $199B in annual service revenue across 273,000 shops — yet most still run desktop software from the 2000s. Modern cloud solutions exist but require separate software and payment processing. Two vendors, two bills, constant friction. Meanwhile, vehicle complexity is rising (12.6-year average fleet age, EV transition) and 46% of shops report technician shortages — driving urgent demand for efficiency tools.
Dual-pricing lets merchants pass card processing fees to card-paying customers while offering cash discounts. ROFlow bundles software and payment processing into a single merchant application — one agreement, one bill, no separate SaaS subscription.
Traditional shops sign a separate SaaS subscription ($200–400/mo) plus a separate payment processing agreement (2.5–3.5% fees). Two contracts, two invoices, two support lines. Most independents give up and stick with pen-and-paper.
Separate software + payment agreements
The sales team writes a single merchant processing application with software as a line item ($199–399/mo by tier). One agreement covers the full platform — shop management, payments, communications, parts ordering. ROFlow captures ~$770/mo per merchant in total revenue.
Bundled software + processing revenue per merchant
One agreement replaces 5–7 separate tools. ROFlow captures 2–3x more revenue per merchant than SaaS-only competitors. Bundling eliminates vendor fatigue — the #1 reason shops don't adopt modern software — while generating higher per-merchant revenue through embedded payments.
From the moment a customer calls to the moment they pay — ROFlow handles the entire shop workflow. Replaces the 5–7 disconnected tools shops juggle today with a single system where data flows automatically.
Sales, marketing, industry relationships, and AI-augmented engineering — covered by a founding team that knows the customer, the market, and the technology.
Sales leadership, marketing strategy, and deep industry connections in auto repair and merchant services. Established relationships with shop owners, payment processors, and channel partners.
Full-stack architecture, AI-augmented development, and go-to-market execution. Designed the complete platform spanning 34 modules with codified standards ensuring consistent quality at speed.
Field sales and implementation expertise with direct experience in auto repair merchant services. Drives merchant acquisition, founding shop onboarding, and solution delivery.
Traditional SaaS companies would need an 8-person engineering team ($2–4M/year) to build what ROFlow delivers. By using AI-assisted development with codified standards, we achieve the same output at a fraction of the cost — extending runway and reducing dilution.
34 modules fully specified across 12 development phases. Implementation planning is complete — the platform is ready to build.
34 modules, daily shop workflow, tool consolidation, AI capabilities, and development status.
Tech stack, multi-tenancy, integrations, security, compliance, competitive landscape, and roadmap.
Interactive unit economics, cash flow projections, valuation, go-to-market strategy, and simulator.